In the 16th district of Paris, on Avenue de Iéna, at the head office. Shooting the new Spring/Summer 2017 campaign. Zadig & Voltaire is bringing together an entire community of young international influencers for the latest collection. Arty. Featuring 4 personalities, 4 styles. The circle is getting bigger!

“Bella is Zadig”, and an influential social media star. And so is her younger brother, Anwar Hadid. Clara 3000 DJs at some of the biggest couture shows. And Vera is a young, exuberant top model.

Each has a distinctive personality, and selected looks backed by Cecilia Bonström. Set against white walls with decorative moulding, open to interpretation. Spotlight on an attitude. The pieces of the season. The tattoo print from a capsule collection, designed by Virginia Elwood. The new It Bag, the James. And the iconic Amour cashmere pieces, the leather biker jacket, military parka, denim and masculine-style suit… Confident and casual chic.

3 phases, 12 visuals, 8 web ads. Shop releases to set the promotional pace. From January to May, this collection will reveal a totally free spirit! Forever young & rock.